More is More Why the Paradox of Choice Might be a Myth

This author’s logic is flawed.  it depends on the product and how frequently it’s bought

http://www.theatlantic.com/business/archive/2013/08/more-is-more-why-the-paradox-of-choice-might-be-a-myth/278658/

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The Role of Color in Marketing

http://socialmediatoday.com/pamdyer/1401166/role-color-marketing-infographics?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter&inf_contact_key=0aecf1a0a34acb6854275657f64471fb6991330d70fefcf6a57edcff42ac1894

The Confidence Question

http://www.nytimes.com/2013/04/23/opinion/brooks-the-confidence-questions.html?ref=opinion&_r=0

By David Brooks, related to the Dove Real Beauty campaign

And the follow up to his questions:

http://www.nytimes.com/2013/05/03/opinion/brooks-the-confidence-responses.html?src=recg

Word-of-Mouth Goes Mainstream, is Now Measurable

http://adage.com/article/guest-columnists/word-mouth-mainstream-measureable/239501/

Ed Keller article

IBM CMO study

http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03419usen/GBE03419USEN.PDF

Data about CMOs biggest challenges, goals for engaging customers, measuring impact, etc