This author’s logic is flawed. it depends on the product and how frequently it’s bought
Marketing
Advertisements
The Role of Color in Marketing
The Confidence Question
http://www.nytimes.com/2013/04/23/opinion/brooks-the-confidence-questions.html?ref=opinion&_r=0
By David Brooks, related to the Dove Real Beauty campaign
And the follow up to his questions:
http://www.nytimes.com/2013/05/03/opinion/brooks-the-confidence-responses.html?src=recg
Word-of-Mouth Goes Mainstream, is Now Measurable
IBM CMO study
http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03419usen/GBE03419USEN.PDF
Data about CMOs biggest challenges, goals for engaging customers, measuring impact, etc